With The Hills crashing down in a fiery inferno by the torches of LA townsfolk seeking to cage the infamous Franken-Heidi and the Gosselin goblins running rampid in the Hollywood Hills, it is evident that reality television has switched gears from celebrating actual reality to full throttle monstrous freak shows. This fact, among many, is what makes Bravo's new show 9 By Design such a breath of fresh air to the reality catalogue. The show documents the stylistic trail of Bob and Cortney Novogratz, along with their 7 children, as they create groundbreaking home design by way of their firm Sixx Design. Apart from the truly remarkable interior and structural transformations, what makes this show so unique is not only the solid relationships within the Novogratz clan but the family's relationships with their outside professional and personal circles. Amid the consistent creative chaos, these bonds maintain a firm grounding effect due to a clear indication of love and respect for one another.
The show itself would not be the same without George, Bob's assistant, who acts as a steady right hand to both firm and family. His persistent positive demeanor and can-do attitude, along with a slamming sense of personal style, make him a deserving recipient of a reality gold star. Recently, George took time out of his busy schedule at Sixx Design to answer a few burning questions about his design beginnings, the design process, and his personal style.
The Bungalow Hotel by Sixx Design
1) Have you always been interested in design? What drew you to pursue a career in design?
Yes, Growing up, my sister was the artist. A photography major at RISD and now a web designer/art director at MTV. I never really created at a young age, but between her and skateboarding, I was always exposed to and had opinions about music, art, design, and fashion. I was a bond trader for 6 years right out of college. I liked finance but knew I wanted to do something creative. After I got married, I wanted to make a shift before I got too comfortable at the trading desk. Bob's brother is a good friend of mine and I had always watched Bob and Cortney's business from afar with envy. Over a few beers, I expressed interest to Bob. He started showing me the ropes and eventually the time was right and I was asked to come on as Sixx's first employee.
2) What is the most interesting project that you've worked on?
Our current project because it is the first that I have seen from underpinning the foundation through design and finish work. As project manager it was really a "baptism by fire." Bob and Cortney put a lot of trust in me and I learned so much about the entire building design process.
3) What is your favorite part of the design process? What inspires you to create?
My favorite part of the process is actually creating something tangible. After years on Wall Street, I got tired of transactions that essentially amounted to nothing. To walk by a building or see pictures of something Sixx designed in a magazine and know that I had a hand in it is extremely gratifying. There is a story behind every picture. You may see a cool room, but I see the blowfish and rhino skull that Bob and I lugged through Soho on our shoulders. I get inspired to create because there is so much cool shit out there! Some would say I am materialistic, but it stems from a deeper place than just accumulating things because I'm such a visual person.
4) Being on a show with a family of extremely stylish folks, you have a unique style of dress all your own. In one word define your look.
Tailoredexskateboardingdandy
5) Name an article of clothing that you couldn't live without.
Jackets! I hate cold weather but love jackets. Also, obsessed with sneakers and shoes.
6) What is playing on your Ipod or record player right now?
Probably some Southern rap.
7) A piece of advice about life that every man should follow?
Be honest and humble. Have both an opinion and a good tailor.
Major shout out to my wife Katie and identical twins, Rex & Guy, who were born 6 weeks ago! There must be something in the water at the Novogratz house!
Lobby of the Bungalow Hotel by Sixx Design